MassimoDutti罗马旗舰店成为品牌文化展厅
- 更新时间 2026-11-02 10:09:09
MassimoDutti罗马旗舰店成为品牌文化展厅
✨空间设计：
让建筑本身，成为品牌的背景音
一座宏伟的楼梯通向拱顶房间。在这里，经过修复的建筑细节与木材、地毯及低调的家具并置。
空间没有喧宾夺主，而是保留并放大了16世纪宫殿的原有结构，让现代陈列与历史肌理自然交融。
✨设计看点：
宏伟楼梯 = 空间仪式感与视觉锚点
拱顶房间 = 历史建筑与零售空间的自然融合
木材、地毯、低调家具 = 克制的现代元素，衬托历史细节
✨品牌启示：
在历史建筑中做设计，最高级的手法不是“改造”，而是“克制的介入”。
让建筑讲故事，品牌做那个安静的聆听者与讲述者。
Massimo Dutti (@massimodutti) celebrated its new Rome flagship with an exclusive private fashion show on October 8, presenting Limited Edition Fall/Winter 2026 ahead of the store’s October 10 opening. Inside historic Palazzo Ruspoli, the flagship connects fashion, Italian culture and architecture from the 16th century across more than 2,000 square meters at Via del Corso 418, Rome.
A monumental staircase leads into vaulted rooms where restored architectural details sit alongside wood, rugs and understated furniture.
Limited Edition Fall/Winter 2026 places tailoring at the center of the collection. Long coats and structured jackets sit alongside generously proportioned trousers and fluid dresses. Leather, fine knitwear and sheer fabrics bring texture to a palette of black, chocolate, gray, taupe, camel and stone.
Local collaborations extend the experience beyond shopping. Profumoir brings The Olfactory Archive to the store for its first nine days, with guided fragrance discovery and glass pieces by Pia Glasswork. Leporello Books has curated nearly 100 titles, while Apartamento’s illustrated postcard guide introduces 21 addresses across Rome.
#慧杰设计 #空间设计 #奢侈品零售 #探店打卡 #零售空间 #灯光设计 #慧语思捷
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