品牌溢价,英语怎么表达?

品牌溢价，是指消费者因为信任某个品牌、认可其品质或看重其声誉，愿意比购买普通品牌或无品牌产品支付更高的价格。

那么，品牌溢价，英语怎么表达？ 

答案是： brand premium。

英语释义: A premium brand is a brand that markets and sells its products to customers at higher price levels in exchange for a higher quality or better experience.

例句: 

Consumers are willing to pay a brand premium for Apple products.

消费者愿意为苹果产品支付品牌溢价。

The company charges a brand premium because of its strong reputation.

由于品牌声誉良好，这家公司能够收取品牌溢价。

Luxury brands often enjoy a significant brand premium.

奢侈品牌通常享有显著的品牌溢价。

Is the brand premium really worth it?

这个品牌溢价真的值得吗？

Customers are paying for the brand premium rather than better quality.

顾客支付的更多是品牌溢价，而不是更好的产品质量。