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国际精品品牌战略理论与实践2026秋国际课程在巴黎圆满结束

The 2026 Fall/Winter International Course for Brand Entrepreneurs on International Luxury Brand Strategy Successfully Concludes (Shanghai, Milan, Paris)

2026年9月24日巴黎，2026年秋季国际精品品牌战略理论与实践董事长总裁国际课程（总第五十一期）圆满的在法国巴黎结束。这一在上海，米兰，巴黎三地举办的九天浓缩课程为品牌企业家学员们提供了即有国际最领先高度的国际精品品牌战略理论方法论和案例学习（上海两天），又有全球最领先的时尚和精品品牌总部实践工坊和博物馆参访交流（米兰三天，巴黎三天）。本次课程为第二期太平鸟品牌企业的专场高管课程。

上海模块课程在徐汇滨江举办，课程首先由太平鸟集团董事长张江平先生开场，指出中国时尚品牌企业目前普遍面临同质化内卷，必须通过精品化国际化不断提升团队和合作伙伴在国际时尚精品领域的认知能力才能达到。太平鸟作为中国时尚品牌领军企业，深知需要不断努力提升自己自主创新的综合性体系性能力，才能不断优化品牌吸引力和产品质量，在国内外竞争中脱颖而出。为了解决企业和行业的这一痛点问题，特在国际精品品牌战略研究院品牌企业家课程设立专班，邀请国际精品行业资深国际精品品牌战略专家卢晓院长为企业家和企业高管全程授课和讲解，并引导大家思考和交流，

Paris, September 24, 2026. The 2026 Autumn International Executive Program on Theory and Practice of International Luxury Brand Strategy (51st Session Overall) successfully concluded in Paris, France. This condensed nine‑day program held across Shanghai, Milan and Paris offered brand‑entrepreneur participants cutting‑edge global theoretical frameworks, methodologies and case studies on international luxury brand strategy during the two‑day Shanghai module. It also included hands‑on workshops at headquarters of world‑leading fashion and luxury houses, as well as museum visits and exchange sessions in Milan (three days) and Paris (three days). This session was the second exclusive senior‑executive program tailored for Peacebird Group.

The Shanghai module took place along the Xuhui Riverside. Mr. Zhang Jiangping, Chairman of Peacebird Group, delivered the opening address. He pointed out that Chinese fashion enterprises are generally confronted with homogeneous cut‑throat competition. To address this, they must pursue luxury‑oriented upgrading and internationalization, so as to continuously raise the competence of internal teams and partners within the global fashion‑luxury sector. As a leading Chinese fashion brand, Peacebird fully recognizes that sustained efforts are required to strengthen its comprehensive and systematic independent‑innovation capabilities. Only in this way can the brand enhance its appeal and product quality to stand out amid competition at home and abroad.

To tackle this key pain point for the enterprise and the broader industry, a dedicated track was set up under the entrepreneur program run by the Institute of International Luxury Brand Strategy. Dean Pierre Xiao Lu, a seasoned global expert in luxury‑brand strategy, delivered the full‑session lectures for entrepreneurs and senior executives, and facilitated group reflection and exchanges.

第一天：精品经济学和行业独特性规律，案例讨论以及参访始祖鸟博物馆。Day 1: Luxury Economics and Unique Industrial Rules; Case Discussions and a Visit to the Arc'teryx Museum.

第二天上海：讲解国际精品品牌的理念模型和案例。业界嘉宾本课程的早期学员Roger Vivier 中国区负责人刘小溪分享 Roger Vivier 案例。晚上前往机场前往米兰。

Day 2 (Shanghai): Explanation of conceptual models and case studies for international luxury brands. Industry guest Liu Xiaoxi, Head of Roger Vivier China and an early alumnus of this program, shared insights on the Roger Vivier case. In the evening, participants departed for the airport to travel to Milan.

第三天：到达米兰，参访国际精品皮具工坊，了解国际精品品牌皮具的生产和制作过程。其实并不神秘，没有黑科技，只有严谨流程精益求精而已。说起来简单，可全世界只有法国和意大利能持久性的输出。其他国家都达不到这个恒定并不断优化的精度，或者达到了却也坚持不下来。因为没有国际精品品牌战略体系的支撑。

Day 3: Arrival in Milan. Participants visited an international luxury leather‑goods workshop to learn about the production and manufacturing processes behind luxury‑brand leatherware. Far from being mysterious or relying on cutting‑edge proprietary technology, these processes hinge solely on rigorous workflows and relentless pursuit of perfection.

Simple as it may sound, only France and Italy in the world can sustain such high‑level output over time. Other countries are unable to achieve this consistent and continuously refined standard of precision; even if they manage to reach it temporarily, they cannot maintain it. This stems from the absence of supporting systems built upon international luxury‑brand strategy.

第四天米兰，上午参访阿玛尼博物馆，下午调研奥特莱斯商业业态。晚宴交流。

Day 4 (Milan): In the morning, the group visited the Armani Museum. In the afternoon, they conducted field‑research on the outlet business model. Networking followed at the evening dinner.

晚宴牛排馆交流，如何把意大利的精度和提升中国品牌制造业的精度结合起来。

Dinner and networking at a steakhouse: discussions centered on how to integrate Italian‑grade precision into manufacturing‑standard upgrades for Chinese brands.

第五天米兰：早上米兰大教堂晨跑，上午前往PRADA 基金会艺术中心参访，下午前往Loro Piana 旗舰店和工坊参访，拿破仑山大街调研，FENDI旗舰店和工坊。晚上前往圣西罗体育场观看AC米兰的比赛，3:0大胜。

Day 5 (Milan): Morning jog at the Duomo di Milano. In the morning, the group visited the Fondazione Prada. In the afternoon, they toured the Loro Piana flagship store and workshop, conducted research along Via Montenapoleone, and visited the FENDI flagship store and workshop. In the evening, the participants headed to San Siro Stadium to watch an AC Milan match, which ended in a dominant 3–0 victory.

第六天巴黎：达到巴黎，中午午餐交流，下午前往香榭丽舍大街调研，并参访了DIOR展厅的展览，晚餐后，前往塞纳河游船，见证巴黎流动的盛宴。

Day 6 (Paris): Arrival in Paris. Networking took place over lunch at noon. In the afternoon, the group conducted field research along the Champs‑Élysées and visited the exhibition at the Dior Gallery. After dinner, participants took a cruise on the Seine River to experience Paris, the moving feast.

第七天巴黎：清晨香榭丽舍大街晨跑，上午前往路易威登全球旗舰店参访，下午万多姆广场福宝大道调研。

Day 7 (Paris): Early‑morning jog along the Champs‑Élysées. In the morning, the group visited Louis Vuitton’s global flagship store. In the afternoon, they carried out field research across Place Vendôme and Rue du Faubourg Saint‑Honoré.

第八天巴黎：上午参访巴黎时尚博物馆，下午参观卢浮宫，前往巴黎歌剧院和老佛爷商业街区调研。晚上课程总结分享，颁发课程毕业证书。

Day 8 (Paris): In the morning, the group visited the Musée de la Mode de la Ville de Paris. In the afternoon, they toured the Louvre Museum, and conducted field research at the Opéra Garnier and the Galeries Lafayette commercial district.

In the evening, participants took part in course summary and sharing sessions, followed by the graduation certificate awarding ceremony.

第九天巴黎到上海：从巴黎返程到上海，课程胜利结束！

Day 9: Paris to Shanghai. The group departed Paris for Shanghai, marking the successful conclusion of the program!

结业晚宴，学员分享课程收获。

Graduation Dinner: Participants shared their key takeaways and insights gained from the program.

卢晓院长为每位学员颁发课程证书。

Dean Pierre Xiao LU presented program certificates to each participant.

张江平董事长最后做了热情洋溢的课程总结发言，中国品牌企业这些年有了一些进步，但是比起成功的国际精品品牌而言不管是质量还是数量上都存在着比较大差距，具体表现在客单价不高，利润率不高，鞋服类的品牌企业体量也不够大，国际化还没有做到坐稳。短板非常明显，所以品牌企业的研发团队和供应链团队还要戒骄戒躁，既不要妄自菲薄，也不要盲目自大，脚踏实地的把品质和品牌提升起来，为国内外的消费者创造更多的价值。为早日实现世界五百强和品牌一百强而努力奋斗！本次国际精品品牌战略国际课程胜利结束！详细课程日程安排请参考以下各项目简介。

Chairman Zhang Jiangping delivered an impassioned closing speech for the program. He stated that although Chinese brand enterprises have made certain progress over the years, there is still a substantial gap with successful international luxury brands in terms of both quality and scale. Specifically, domestic brands suffer from low customer unit prices and profit margins, insufficient market scale for footwear and apparel enterprises, and an unstable international layout. These shortcomings are quite prominent.

Therefore, the R&D and supply chain teams of domestic brand enterprises should stay humble and grounded, neither underestimating themselves nor becoming blindly arrogant. They need to steadily upgrade product quality and brand strength, create greater value for consumers at home and abroad, and strive toward the goals of entering the Fortune Global 500 and the World’s Top 100 Brands.

The International Executive Program on International Luxury Brand Strategy has come to a successful conclusion. For the detailed program schedule, please refer to the following project introductions.

关于国际精品品牌战略研究院：About the Institute of International Luxury Brand Strategy:

21世纪初期，卢晓院长提出并创建了国际精品品牌战略理论，是著名的国际精品品牌管理大师，我国最早进行高质量发展，国际精品品牌管理理论研究和实践的国际专家，是在法国高等经济与商业科学学院获得精品品牌管理博士学位的第一位也是唯一一位华人。执教于国内外多所大学顶级商学院（巴黎高商 HEC, 法国高等经济与商业科学学院 ESSEC, 巴黎大学 University of Paris Dauphine, 米兰大学 University of Catholic Milano Sacre Cuore, 清华大学经管学院，复旦大学管理学院，法国里昂商学院亚洲校区等）。2017年在党和国家领导人的亲切关怀下和上海市相关领导的支持下创办了卢晓国际精品品牌战略研究院，致力于国际精品品牌战略思想和理论的科学研究、成果推广、产业发展、企业应用和国际交流工作，推动中国品牌企业的高质量发展。

In the early 2000s, Pierre Xiao LU proposed and established the theory of International Luxury Brand Strategy. He is a distinguished master in international luxury‑brand management, as well as China’s earliest international expert engaged in theoretical research and practical implementation of high‑quality development and international luxury‑brand management. He was the first and only Chinese national to earn a PhD in Luxury Brand Management from ESSEC Business School.

He has taught at top business schools across China and overseas, including HEC Paris, ESSEC Business School, Université Paris‑Dauphine – PSL, Università Cattolica del Sacro Cuore (Milan), School of Economics and Management of Tsinghua University, School of Management of Fudan University, and EMLYON Business School Asia Campus.

In 2017, with the kind attention of national leaders and support from relevant Shanghai municipal authorities, he founded the Pierre Xiao LU Institute of International Luxury Brand Strategy. Dedicated to academic research, achievement dissemination, industrial advancement, enterprise‑oriented application and international exchange concerning theories and ideas of international luxury‑brand strategy, the institute strives to facilitate high‑quality development for Chinese brand enterprises.

国际精品品牌战略研究院北京分院 Beijing Branch of the Pierre Xiao LU Institute of International Luxury Brand Strategy

国际精品品牌战略研究院上海分院  Shanghai Branch of the Pierre Xiao LU Institute of International Luxury Brand Strategy

国际精品品牌战略研究院香港分院 Hongkong Branch of the Pierre Xiao LU Institute of International Luxury Brand Strategy国际精品品牌战略研究院深圳分院 Shenzhen Branch of the Pierre Xiao LU Institute of International Luxury Brand Strategy国际精品品牌战略研究院巴黎分院 Paris Branch of the Pierre Xiao LU Institute of International Luxury Brand Strategy

早在2000年卢晓就进入法国路威酩轩奢侈品研究中心开展高质量发展国际精品品牌管理的专项研究，对法国和世界精品品牌的建立和发展以及商业模式和全球营销体系的建立作了系统研究和专项合作，是国际精品品牌战略思想创立者，和精品品牌管理理论的创建人之一。他的理论成功广泛应用在时尚与精品行业的各个产品种类和品牌。著有多部国际精品品牌管理的奠基之作：《品牌赋能：国际精品品牌战略》，《International Luxury Brand Strategy》，《Elite China, Luxury Consumer Behavior》；合著《Luxury China, Market Opportunities and Potentials》，《Quand la Chine s’eveille au luxe》，《奢侈品品牌管理》中文第二版等。他展开大量国际品牌的高质量发展品牌战略咨询工作，促进众多国际时尚和精品品牌发展壮大和国际化。

As early as 2000, Pierre Xiao LU joined the LVMH-ESSEC Luxury Research Center in France to conduct specialized research on high-quality development and international luxury brand management. He carried out systematic studies and special collaborations covering the foundation and evolution of luxury brands in France and worldwide, as well as the development of their business models and global marketing systems. He is the originator of the International Luxury Brand Strategy and one of the founders of luxury brand management theory. His theories have been successfully and widely applied across various product categories and brands within the fashion and luxury sectors.

He is the author of several foundational works on international luxury brand management: Brand Empowerment: International Luxury Brand Strategy, International Luxury Brand Strategy, and Elite China, Luxury Consumer Behavior. His co-authored publications include Luxury China, Market Opportunities and Potentials, Quand la Chine s’eveille au luxe, and the second Chinese edition of Luxury Brand Management.

He has undertaken extensive brand strategy consulting projects for international brands pursuing high-quality growth, helping numerous global fashion and luxury brands scale up and achieve international expansion.

卢晓国际精品品牌战略研究院品牌企业家课程的合作伙伴 

Partners of the Brand Entrepreneur Program at the Pierre Xiao LU Institute of International Luxury Brand Strategy

在上海，北京，深圳长期滚动开设高质量发展国际精品品牌战略品牌企业家课程（周五六日早中晚3天9个模块）报名咨询，请添加二维码或拨打报名电话＋86 13269895621（马老师）。更多信息请浏览国际精品品牌战略研究院网站：www.pierrexiaolu.com

Long-running Brand Entrepreneur Programs on High-Quality Development and International Luxury Brand Strategy are offered on a rolling basis in Shanghai, Beijing and Shenzhen. The program spans 3 days (Friday, Saturday and Sunday) with 9 modules covering morning, afternoon and evening sessions.

For enrollment inquiries, please scan the QR code or call Ms. Ma at +86 13269895621. For more information, please visit the website of the Pierre Xiao LU Institute of International Luxury Brand Strategy: www.pierrexiaolu.com