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深耕南美!广汽国际巴西首都新店盛大开业,品牌本地化再加速

  • 更新时间 2026-11-12 21:26:11
深耕南美!广汽国际巴西首都新店盛大开业,品牌本地化再加速

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2026年11月4日,广汽国际在巴西首都巴西利亚(Brasília)的全新经销商门店——GAC Nara盛大开业!这不仅是广汽国际深耕巴西市场、加速拉美战略布局的又一关键里程碑,更是广汽“成为全球用户高品质、高科技、值得信赖的伙伴”品牌承诺的再次践行。

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GAC Nara开业现场嘉宾合影

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GAC Nara开业现场盛况

强强联手

赋能巴西出行新体验

此次合作方Grupo Nara在巴西利亚汽车市场拥有长达35年的深厚积累。凭借对本土市场的敏锐洞察与卓越的品牌信誉,Grupo Nara的加盟将为广汽国际在首都地区的品牌深耕注入强劲动能,精准触达更多渴望高品质出行的本土用户。

全新开业的GAC Nara位于巴西利亚Asa Norte核心区。作为首都地区的第三家广汽授权经销商,它的到来将进一步织密广汽在巴西的服务网络,让当地消费者更近距离感受广汽产品的创新科技与卓越品质。

GAC Nara展厅

把握绿色风口:

瞄准当地市场

首都巴西利亚不仅是巴西的政治中心,更是全美洲新能源汽车消费增长最快的核心区域之一。

广汽国际巴西公司总经理周超强在开业现场表示:“巴西利亚在广汽于巴西的整体增长规划中占据着极具战略意义的地位。与Grupo Nara合作的新店开业,标志着我们在建立覆盖巴西全国的高标准服务网络上又迈出了坚实一步。我们将持续加大在巴西的资源投入,用前沿科技、创新产品与极致服务,为越来越多巴西消费者带来超越期待的驾乘体验。”

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GAC车型

除了涵盖燃油、混动及纯电车型的科技展厅外,GAC Nara还配备了高标准现代化售后服务中心:

  • 全工况专业设备:可高效完成多动力总成系统的全套诊断与保养。

  • 高压电专修资质:技术团队均经过严格培训认证,具备处理高压电池系统及新能源核心部件的技术能力。

  • 纯正原厂零部件供应:全方位保障车主的用车无忧体验。

销量爆表:

用成绩拉动拉美市场新势能

渠道扩张的背后,是令人瞩目的市场爆发力!在刚刚过去的2026年10月,广汽国际在巴西市场取得了令人振奋的成绩:

  • 单月破局:10月实现注册量2107辆,同比大增251.7%,挺进巴西全品牌销量榜单第16位!

  • 快速攀升:2026年6月至10月(即进入巴西市场同期的第二年),累计注册量达10,073辆,相比2025年同期的2403辆,暴涨319.2%!

  • 年度新高:2026年1-10月,广汽在巴西累计注册量已达13516辆!

从渠道建立到口碑发酵,广汽国际正以实力赢得巴西消费者的信赖。

品质无界,智领未来!随着GAC Nara的正式启航,广汽国际在拉美市场的繁星版图再添耀眼一笔。未来,广汽将继续秉持“服务先行”、“客户第一”的理念,携手全球优质合作伙伴,把更多高品质、高科技的车型带给全球用户!

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Deepening Presence in South America! GAC International Opens New Flagship Store in Brazil’s Capital, Accelerating the Localization Drive

On November 4, 2026, GAC International held the grand opening of its new dealership, GAC Nara, in Brasília, capital of Brazil. This marks another critical milestone for GAC International’s deep‑rooted development in Brazil and advancement of its Latin‑American strategic layout. It also embodies GAC’s brand commitment of “A High-Quality, High-Tech, and Reliable Partner for Global Consumers”.

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Group photo of guests at the GAC Nara opening ceremony

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Grand‑opening scenes of GAC Nara

Powerful Partnership Empowers New Mobility Experiences Across Brazil

The collaborating partner Grupo Nara boasts 35‑year‑long profound expertise in Brasília’s automotive market. Armed with sharp insights into local market dynamics and solid brand credibility, Grupo Nara brings robust momentum for GAC International to further consolidate its footprint in Brazil’s capital and effectively reach more local consumers in pursuit of premium mobility solutions.

Located in Asa Norte, a core district of Brasília, the newly‑inaugurated GAC Nara serves as GAC’s third authorized dealership in the Brazilian capital. It further expands GAC’s service network nationwide, enabling local customers to experience GAC vehicles’ innovative technologies and outstanding quality up close.

GAC Nara showroom

Seizing Green‑Growth Opportunities: Catering to Local Market Demand

As Brazil’s political hub, Brasília is also one of  the fastest growing key markets for new‑energy vehicles across the Americas.

Zhou Chaoqiang (Alex Zhou), General Manager of GAC International Brazil, remarked at the opening ceremony: “Brasília holds great strategic significance in GAC’s overall growth blueprint for Brazil. The launch of this new dealership in partnership with Grupo Nara represents another solid step toward building a nationwide high‑standard service network in Brazil. GAC will continue scaling up its local investment, and deliver exceptional driving experiences for growing numbers of Brazilian consumers through cutting‑edge technologies, innovative product portfolios and premium services.”

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GAC vehicle models on display

In addition to a technology showroom covering fuel, hybrid, and pure  electric models, GAC Nara is also equipped with a high-standard modern after-sales service center.

  • Full‑range professional equipment enabling efficient diagnostics and maintenance for multi‑powertrain vehicles.

  • Certified high‑voltage‑system specialists: fully‑trained technical teams qualified to service high‑voltage battery packs and core new energy vehicle components.

  • Genuine original OEM parts supply to deliver a worry-free ownership experience for vehicle owners.

Surging Sales Generate Fresh Momentum for Latin‑American Business

Network expansion is underpinned by remarkable market performance. In October 2026, GAC International achieved impressive sales results in Brazil:

  • Record monthly performance: 2,107 vehicle registrations in October, a yearonyear surge of 251.7%, lifting GAC to 16th position among all automotive brands in Brazil.

  • Steady upward trajectory: Between June and October 2026 — the second full year of GAC’s market entry — cumulative registrations hit 10,073 units, rocketing 319.2% compared with 2,403 units over the same period in 2025.

  • New annual high: Total registrations from January to October 2026 reached 13,516 units.

Through channel development and growing brand reputation, GAC International has earned strong trust from Brazilian consumers.

Quality Knows No Boundaries, Leading the Intelligent Future. The official launch of GAC Nara adds another landmark to GAC International’s expanding presence across Latin America. Going forward, adhering to the philosophy of “Service First, Customer First”, GAC will keep collaborating with premium global partners to bring more high‑quality, technology‑advanced vehicles to customers worldwide.

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