当前位置：首页>排行榜>最佳实践之三十五‑为一家全球500强制药企业提供 AI 短视频交互式数字化课程开发解决方案 AI Short Video Interactive Digital Course

最佳实践之三十五‑为一家全球500强制药企业提供 AI 短视频交互式数字化课程开发解决方案 AI Short Video Interactive Digital Course

更新时间 2026-11-11 11:48:07

1. Client background and needs

客户背景与需求

1）客户所在行业：

一家来自全球500强企业名录里的著名头部制药企业

Customer Industry

A well-known leading pharmaceutical enterprise listed in the Global Fortune 500

2）开发课程数量：

35门课程

Number of Developed Courses

35 courses

3）项目周期时间：

2026年7月-至今（预计2026年12月全部交付完成）

Project Timeline (Year)

July 2026 – Present (full delivery expected by December 2026)

4）课程制作语言：

100% 中文

Course Production Language

100% Chinese

2. Client's need analysis and current situation

企业客户需求分析与现状

需求一：AI 驱动的销售场景化数字化课程开发交付基于客户销售团队不同产品线、不同层级销售代表的业务痛点与拜访场景，设计、开发成套数字化学习课程；要求充分运用 AI 能力，实现案例生成、话术模拟、异议应对题库、产品知识问答库的自动迭代，课程内容符合客户合规、医学审核以及内部传播规范，交付可上线至企业学习平台的成品课程包。

Requirement 1: AI-driven Development & Delivery of Scenario-based Digital Courses for Sales. Based on the business pain points and customer visit scenarios of sales representatives across different product lines and competency levels, a full set of digital learning courses will be designed and developed. Leveraging AI capabilities, the solution supports automatic iteration of case generation, sales dialogue simulation, objection-handling question banks and product knowledge Q&A libraries. All course content shall comply with the client’s compliance requirements, medical review standards and internal communication policies, with deliverables being finished course packages ready for deployment on the enterprise learning platform.

需求二：课程多媒体表现形式与互动体验 AI 持续优化针对存量及新建销售赋能课程，依托 AI 持续优化课程呈现形式，覆盖交互式仿真拜访、AI 角色扮演练习、智能配音、动态可视化、微课、短视频、情景分支剧本等载体；AI 可根据学员答题、练习反馈动态调整素材、难度与引导策略，增强课程沉浸感，缓解销售线上学习倦怠。

Requirement 2: AI Continuous Optimization of Course Multimedia Presentation and Interactive Experience. For existing and newly built sales enablement courses, AI tools will be adopted to continuously optimize presentation formats. Supported formats include interactive simulated customer visits, AI role-play drills, AI voiceover, dynamic visualization, micro-lessons, short videos and branching scenario scripts. Based on learners’ answers and practice performance, AI can dynamically adjust materials, difficulty levels and guidance logic to improve engagement and immersion, and reduce fatigue in online learning for sales teams.

需求三：AI 辅助学习效果追踪与赋能内容迭代搭建配套的数据反馈闭环：课程上线后，借助 AI 分析学员学习行为、练习表现、知识测评结果，识别销售群体共性薄弱点；定期输出学习洞察报告，并基于分析结果自动提出课程内容增补、修订建议，支撑销售赋能团队持续更新课程，让数字化学习内容紧跟业务政策、产品信息以及市场策略变化。

Requirement 3: AI-enabled Learning Outcome Tracking and Enablement Content Iteration. A supporting data feedback loop will be established. After course launch, AI analyzes learners’ learning behaviors, practice performance and assessment results to identify common knowledge gaps among sales teams. Regular learning insight reports will be generated, together with automated recommendations for content addition and revision. This helps the sales enablement team continuously update digital learning content to keep pace with evolving business policies, product information and market strategies.

3. V&R Learning's Solution & Core Value

《虚实相学》的解决方案与价值

1. 多形态精品课程定制开发：匹配业务场景的多元化内容表现

Multi‑format Premium Course Custom Development: Diversified content presentation tailored for business scenarios

依托 H5 交互、多分支剧情、动画、实拍视频、微课、3D 等多种内容形态，结合业务目标、学习对象、周期与成本，输出场景化、故事化、探索式企业课程，把业务场景还原进学习内容，强化知识落地效果。

Leveraging various content formats including H5 interactions, multi-branched storylines, animations, live-action videos, micro-lessons and 3D, we develop scenario-based, story-driven and exploratory corporate courses aligned with business objectives, learners, timelines and budgets. Business scenarios are reproduced in learning content to strengthen the practical application of knowledge.

2. AI 赋能高效课程生产：标准化项目管控与规模化交付

AI‑powered Efficient Course Production: Standardized project governance & large‑scale delivery

整合剪映、即梦 AI、可灵 AI 等 AI 创作工具，配置教学设计师、AI 视频开发、设计、技术工程师的完整项目团队；建立从需求分析、脚本梳理、样片沟通、多轮审核到最终交付的完整流程，支持多门课程并发批量制作，输出 SCORM、MP4、H5 等行业标准课程包，适配企业学习平台技术要求。

Integrate AI creation tools such as CapCut, Jimeng AI and Kling AI, and assemble a full project team consisting of instructional designers, AI video developers, designers and technical engineers. Establish a complete workflow covering demand analysis, script sorting, sample review communication, multiple rounds of review and final delivery. It supports concurrent and batch production of multiple courses, and outputs industry-standard course packages in formats including SCORM, MP4 and H5 to meet the technical requirements of enterprise learning platforms.

3. 全流程教学设计与视觉体系打造：兼顾教学逻辑与品牌视觉统一

Full‑process Instructional Design & Visual System Building: Balance pedagogical logic and corporate brand consistency

完成课程大纲、章节时长、知识点拆解的教学设计；配套专属视觉方案，包含企业 VI 适配、主题配色、版式、交互逻辑、角色人设设计，课程视觉与企业品牌保持统一，提升学习体验与课程专业质感。

4. 高度沉浸式游戏化交互设计：构建强代入感的业务模拟学习体验

Highly Immersive Gamified Interactive Design: Build highly‑engaging business‑simulation learning experience

依托 H5 多分支交互技术，融入职场角色扮演、多分支剧情走向、情景抉择、交互式人物对话等元素，模拟真实工作困境。学员以第一视角进行业务决策，不同选择触发不同故事走向，告别单向灌输式学习，大幅提升学员参与度，实现 “做中学”。

Leveraging H5 multi‑branch interactive technology, we integrate workplace role‑playing, multi‑threaded storylines, scenario‑based decision‑making, interactive character dialogues and other elements to simulate real‑world workplace dilemmas. Learners make business decisions from a first‑person perspective, with different choices triggering divergent story paths. This moves beyond one‑way lecture‑style learning to greatly boost learner engagement and realize learning‑by‑doing.

4. Project Result

项目结果

1. 通过 AI 短视频 + 交互式数字化课程开发项目，企业获得一套贴合自身业务场景、品牌视觉统一的线上学习内容资产。

Through the AI short‑video and interactive digital course development project, the enterprise obtains a library of online learning assets tailored to its business scenarios with consistent brand visual identity.

2. 借助角色扮演、多分支情景交互的做中学模式，改变传统单向灌输的培训模式，强化学员沉浸式体验，显著提升课程参与度与知识转化效果。

Adopting the learning‑by‑doingmodel featured with role‑playing and multi‑branch scenario interactions, the solution transforms the traditional one‑way lecture‑based training mode. It strengthens learners’ immersive experience and greatly improves course engagement as well as knowledge transfer effectiveness.

3. 课程包输出 SCORM、MP4、H5 等标准化格式，可无缝对接企业现有 LMS 学习管理平台，支持 PC、移动端跨设备访问，满足员工碎片化学习需求。

Deliverables include standard‑formatted course packages in SCORM, MP4 and H5, which can be seamlessly integrated into the enterprise’s existing LMS. Supporting cross‑device access on PC and mobile terminals, the courses cater to employees’ fragmented learning needs.

4. 项目完成后沉淀完整教学设计文档、视觉源文件、课程源素材，支撑后续课程迭代更新；帮助企业落地人才培养与知识沉淀目标，让数字化学习有效服务业务发展。

Upon project completion, complete instructional design documents, visual source files and raw course materials are handed over to support subsequent course iteration and updates. It enables enterprises to achieve talent development and knowledge inheritance objectives, and makes digital learning effectively serve business growth.