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For German consumer brands, visibility in China is only the beginning. Turning awareness into consumer choice and trust requires sustained investment in localization and long-term growth.

As Chinese consumers increasingly value emotional connection, product innovation, and lasting relationships with brands, the market is also placing greater demands on local R&D, supply-chain responsiveness, and consumer engagement. German consumer brands therefore face a shared question: How can they move from market entry to a lasting local presence, and from short-term growth to long-term value creation?

Organized by AHK Greater China, the Sino-German Consumer Brand Talk will take place in Shanghai on November 10, 2026. Focusing on growth across the full brand lifecycle in China, the event will explore four core themes: Agile R&D, Flexible Supply Chains, Emotional Marketing and Retainable Sales. Bringing together senior leaders from German and Chinese consumer brands, industry practitioners and ecosystem partners, the event will draw on real-world cases and firsthand experience from the Chinese market. It aims to identify practical, transferable approaches that can help German brands strengthen their local operations and sustain growth across market cycles.

Located in a prime area of Jing’an District in central Shanghai, PAC was officially completed in August 2024. It is the first mixed-use development to bring together four major green-building certifications in Shanghai: U.S. WELL Building Standard Platinum Certification (for the office component), U.S. LEED Gold Certification, China Green Building Two-Star Certification, and Singapore BCA Green Mark Platinum Certification.

PAC seamlessly integrates international Premium Grade A office, quality retail, natural greenery, and diverse social experiences. With a global perspective, it redefines the boundaries between work and life. Efficient, wellness-focused workspaces, varied amenities, and vibrant social settings allow work and life to connect naturally and reinforce one another. An international developer, high-quality products, and outstanding companies jointly create a vibrant, welcoming and sustainable urban elite ecosystem.