厄瓜多尔最大车展“Automundo 2026”10月15日在基多开幕，中国品牌成为主角。展会为期四天，汇聚50多个品牌的300多款车型，并发布80余款新车。主办方厄瓜多尔汽车企业协会执行主席巴尔德昂表示，中国品牌占该国汽车销量的40%以上，中国制造汽车占行业进口的一半以上。目前厄瓜多尔市场约有60个中国品牌，占全部在售品牌的一半。参展品牌包括广汽、东风、江淮、长城、长安、比亚迪、吉利、奇瑞和福田等。
Ecuador's largest auto show, Automundo 2026, opened in Quito on October 15 with Chinese brands taking centre stage. The four-day event gathers over 300 models from more than 50 brands and features the launch of over 80 new vehicles. Genaro Baldeón, executive president of show organiser Aeade, said Chinese brands account for over 40% of vehicle sales in the country, while China-made vehicles exceed half of sector imports. About 60 Chinese brands are present in Ecuador, half of all available brands. Exhibitors include GAC, Dongfeng, JAC, GWM, Changan, BYD, Geely, Chery and FOTON.
各品牌借展会展示新产品与技术。东风与Voyah在Corporación Maresa代理下自2024年持续增长，目前排名第六，其增程式电动车提供更长续航、缓解充电焦虑。长城由Ambacar代理，发布纯电、插混与豪华四驱三款新车，配备驾驶辅助与互联系统。长安由Grupo Baca代理，展出涵盖燃油、混动与纯电的全系产品，并推出纯电SUV Nevo Q05，与巴黎车展同步首发。长安产品经理表示，该品牌今年在厄瓜多尔增长位居前列，已接近新能源渗透率最高市场的水平。
Brands used the show to showcase new products and technology. Dongfeng and Voyah, distributed by Corporación Maresa, have grown steadily since 2024 and now rank sixth, with range-extender EVs offering longer range and easing charging anxiety. GWM, handled by Ambacar, launched three models — an EV, a plug-in hybrid and a luxury 4x4 — packed with driver assistance and connectivity. Changan, distributed by Grupo Baca, displayed its full range of combustion, hybrid and electric vehicles and unveiled the Nevo Q05 electric SUV, launched simultaneously with the Paris auto show. Changan's product manager said the brand is among the fastest growers in Ecuador this year, nearing the level of markets with the highest new-energy adoption.
中国品牌在厄瓜多尔的份额已过半，说明当地市场对价格与技术配置高度敏感，而品牌忠诚度尚未固化。中国车企可借车展密集发布新车，以纯电、插混与增程多路线覆盖不同需求，同时依托本地大经销商快速铺开渠道。但份额过半也意味着竞争将转向售后、残值与品牌认知，谁能率先建立服务网络与本地口碑，谁就能在下一阶段守住优势。
Chinese brands now hold over half the Ecuadorian market, showing local buyers are highly sensitive to price and tech content while brand loyalty remains unsettled. Chinese automakers can use the show to launch models in quick succession, covering varied needs with BEV, PHEV and range-extender lines, while leveraging big local dealers to roll out channels fast. But passing the halfway mark also means competition shifts to aftersales, resale value and brand perception; whoever builds service networks and local reputation first will defend the lead in the next phase.
