DMU BRAND STORY
DMU 众行远途公司众人为伴，向远而行
DMU
承载我们扎根实业的信念，跨越山海，与全球产业伙伴携手奔赴未来。
DMU. It embodies our belief rooted in real industry: we cross mountains and seas, journeying toward the future hand in hand with global industrial partners .
谈及DMU 众行远途公司 ，海内外很多合作伙伴常会发问：DMU 这三个字母，究竟藏着怎样的品牌初心？
When speaking of DMU, many partners at home and abroad often ask: What brand aspiration stands behind these three letters — DMU?
DMU 取自 Distant March Union。
Distant ｜ 跨越国界的漫漫长路，对应中文【远途】
March ｜ 永不停歇的开拓、坚定沉稳的远征，对应中文【行】
Union ｜ 来自世界各地、同心同向的产业伙伴共同体，对应中文【众】
DMU stands for Distant March Union. Distant refers to long cross-border journeys across continents, matching the Chinese word "远途"; March means relentless exploration and steadfast global expedition, matching "行"; Union represents a community of aligned industrial partners from across the globe, matching "众".
字面释义，是远征同行共同体；而沉淀至今，成为我们刻入品牌骨子里的箴言：众人为伴，向远而行。
Literally, it means a community marching toward distant horizons. This has evolved into our core brand motto: March together toward our shared goal.
DMU 是我们原创专属品牌标识。品牌创立之初，我们便锚定国际化布局，希望打造一个简洁、能够跨越语言壁垒、在全球市场被快速识别的符号。
它既支撑国内新材料实业落地生根，也适配跨境业务拓展与海外市场沟通，承载着跨区域项目协同、新材料研发、全球供应链服务的全部业务底色。
This is our original proprietary brand mark. From the very beginning, we set our sights on global footprint, aiming to create a concise symbol that transcends language barriers and achieves instant recognition worldwide. It underpins our domestic new materials business and facilitates cross-border expansion and overseas communication, embodying our full business portfolio: cross-regional project coordination, new materials R&D and global supply chain services.
面向新材料业务板块，DMU 还有一层延伸释义：Digital Material Union，新材料数字化联盟。
我们深耕涂料新材料技术研发，以数字化打通全球供应链脉络，联动海内外研发、生产与上下游资源，以持续的技术创新，推动全球产业深度协同。这，正是我们一直在坚守并践行的道路。
We delve deep into the R&D of new coating material technologies. We digitalize to connect the veins of global supply chains, link R&D, manufacturing and upstream & downstream resources at home and abroad, and drive in-depth global industrial collaboration through continuous technological innovation. This is the path we have always upheld and practiced .
企业使命 Mission
聚力新材料创新，搭建全球化数字供应链生态，携手全球合作伙伴长久同行，共创可持续的产业长远价值。
Pool strengths for new materials innovation, build a global digital supply chain ecosystem, stand alongside global partners for the long haul, and create lasting and sustainable industrial value .
新材料产业，从来不是一场短跑，而是跨越周期的马拉松。前沿材料研发，需要经年累月的沉淀投入；全球化供应链网络，需要一步一履的耐心搭建；跨越国界的商业信任，更需要时间慢慢淬炼。
我们从不追逐昙花一现的短期增长，选择与海内外客户、伙伴并肩同行，着眼共赴长远价值。
The new materials industry is never a sprint, but a marathon spanning business cycles. Cutting-edge materials R&D calls for years of sustained investment. A global supply chain network is built step by step with patience. Cross-border business trust is forged over time. We never chase fleeting short-term gains. Instead, we stand side by side with clients and partners worldwide, focusing jointly on long-term value .
打造拥有前沿技术实力、具备全球资源协同能力的新材料与供应链综合服务商。
We aim to build a comprehensive new materials and supply chain service provider equipped with cutting-edge technologies and global resource collaboration capabilities.
我们扎根实业沃土，目光望向更大的舞台。一方面深耕新材料核心技术，持续迭代、打磨产品；另一方面搭建稳定高效的跨境供应链网络，推动技术成果走向全球市场，共建可持续生长的国际化产业共同体。
Rooted in real industry, our vision extends to the global stage. We continuously refine core material technologies and iterate our products. Meanwhile, we build a stable and efficient cross-border supply chain network, bringing technological achievements to global markets and fostering an internationally oriented industrial community with sustainable growth .
同心致远，笃行创新，诚信为本，合作共赢
March together for the long journey, pursue innovation, uphold integrity, and seek win-win collaboration.
✅ 同心致远 Unite for distance
"众行"的内核，是人。我们的团队、海内外客户、全球合作伙伴，都是一路相伴的同路人。心怀长期主义，不惧山海阻隔，凝聚各方力量，奔赴共同的远方。
The essence of "marching together" lies in people. Our team, domestic and overseas clients, and global collaborators are all fellow travelers. We embrace long-termism, transcend geographical divides, and pool strengths to head toward our shared horizon.
✅ 笃行创新 Strive for innovation
创新从来不是一句空洞口号，而是落地生根的行动。我们深耕涂料、胶黏剂、油墨等新材料研发，以数字化赋能全球供应链升级。在一次次试验迭代、一个个项目落地中，脚踏实地，不断实现技术突破。
Innovation is never an empty slogan, but tangible and grounded action. We dedicate ourselves to the R&D of new materials for coatings, adhesives and inks, empowering the upgrading of global supply chains through digitalization. With continuous laboratory testing and project deliveries, we forge ahead steadily and attain technological breakthroughs.
✅ 诚信为本 Uphold integrity
品质是底线，诚信是全球化合作坚实的基石。坚守承诺，严守产品与服务标准，用稳定可靠的交付，在全球市场沉淀经得起考验的品牌口碑。
Quality is our bottom line, and integrity is the bedrock of global cooperation. We honor our commitments, uphold stringent product and service standards, and build a time-tested brand reputation across global markets through consistent and reliable delivery .
✅ 合作共赢 Pursue win-win cooperation
全球化产业赛道，没有独行的赢家。我们坚持开放共建，兼顾客户价值、员工成长与全球伙伴收益，携手做大产业版图，共享时代发展红利。
There are no lone winners in the global industrial arena. We advocate open collaboration, balance customer value, employee growth, and the interests of global partners, jointly broaden the industrial landscape, and share the dividends of the times.
07 企业精神 Enterprise Spirit
众人为伴，向远而行
Companioned by many, we journey far.
独行快，众行远。在广阔的全球产业赛道，没有谁能独自跨越山海。我们始终坚信，当一群志同道合的伙伴彼此支撑、同向奔赴，方能穿越行业周期，抵达更远的未来。
One travels fast alone, yet many travel far together. On the vast global industrial track, no single player can easily cross mountains and seas. We firmly believe that when like-minded partners support one another and march toward the same goal, we can weather industrial cycles and reach a brighter, farther future.
经营理念 Operation Philosophy
以材料技术为根基，以数字协同为引擎，以长期全球伙伴关系为核心，稳健经营，走向可持续的全球化发展。
We take material technology as the foundation, digital collaboration as the engine, and long-term global partnership as the core. We operate steadily and pursue sustainable global development.
人才理念 Talent Philosophy
同路人优先，成就奋斗者。相比单一的专业技能，我们更看重价值观的同频共振。面向全球，吸纳怀揣热忱的奋斗者，搭建广阔成长平台，让每一位团队成员，都能与企业并肩，走向世界。
Prioritize like-minded companions and empower strivers. We value aligned mindsets more than mere professional skills. We recruit passionate strivers worldwide and build a broad growth platform, enabling every team member to advance globally alongside the enterprise.
社会责任理念 Social Responsibility Philosophy
深耕绿色材料研发，践行低碳环保理念。将绿色可持续标准贯穿新材料研发、生产、全球供应链全链路，扛起产业责任，助力全球材料产业绿色转型。
Advance green materials R&D and practice low‑carbon environmental principles. We embed green and sustainable standards across the full value chain of new materials R&D, production and global supply chains, shoulder industrial responsibilities and advance the green transition of the global materials industry.
“DMU 众行远途”的真正力量，不在纸面，而藏在每一次技术攻坚、每一轮全球供应链协同，藏在我们与世界各地伙伴并肩开拓的漫漫征程里。
DMU’s true strength lies not on paper, but in every technical breakthrough, every round of global supply chain collaboration, and in the long journey we forge alongside partners across the world .
前路漫漫，山海辽阔。
众人为伴，向远而行。
The journey ahead stretches far, across vast mountains and seas.
March together toward the distant horizon.
往后岁月，DMU众行远途团队，将继续携手全球同路人，步履坚定，一往无前。
In the years ahead, the DMU team will continue to stand hand in hand with global fellow travelers, stepping forward with firm resolve and unwavering determination.
💬 留言互动：在你看来，跨越国界的产业合作，最珍贵的是什么？欢迎在评论区留下你的想法。
Interactive Comment: What do you think is the most precious part of cross-border industrial cooperation? We welcome you to share your thoughts in the comments.
