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10月8日至11日
东风进出口公司携
DONGFENG、VOYAH、MHERO
三大品牌亮相斯洛伐克
第31届Autosalón Autoshow Nitra
尼特拉车展
这不仅是东风进出口
在东欧市场的首次多品牌集中亮相
也标志着其欧洲战略从北欧向南延伸
从单一车型出口向多品牌协同
与本地化运营迈出关键一步

尼特拉车展是斯洛伐克
规模最大的专业汽车展会
覆盖乘用车、商用车
及售后设备全产业链
斯洛伐克作为
全球人均汽车产量最高的国家之一
是欧洲汽车供应链的重要节点
辐射中东欧及巴尔干地区市场

本届车展,东风进出口完成
DONGFENG MAGE PHEV (风神L7海外版)
MHERO II (猛士M817海外版)
VOYAH TAISHAN (岚图泰山海外版)
三款车型东欧首次发布
全面覆盖主流家用、豪华越野
高端旗舰三大细分市场

MAGE PHEV是DONGFENG品牌首款插电混动SUV,搭载1.5T涡轮增压发动机与电机组成的插电混动系统,综合续航里程最高可达1200公里,主要面向看重油耗与长途出行需求的欧洲家庭用户。

MHERO II为豪华越野品牌MHERO面向城市日常使用场景推出的车型,定位豪华智能越野SUV,车展现场展出E0、E1两个版本。

TAISHAN为VOYAH品牌旗舰豪华SUV,车长5230mm、轴距3120mm,提供五座及六座两种布局;搭载插电混动四驱系统,综合功率380千瓦(517马力)、峰值扭矩695牛·米,零百加速5.7秒;匹配62.56千瓦时动力电池与65升油箱,1.5T发动机作为增程器。车内配备21.4英寸顶置屏幕、带按摩功能的二排座椅、32扬声器环绕音响、三腔空气悬架及后轮转向系统。

目前,三大品牌已进入
挪威、丹麦、芬兰等欧洲市场
MHERO II已在斯洛伐克
及中东欧市场启动销售与交付
VOYAH TAISHAN欧洲版
预计于今年12月正式进入斯洛伐克展厅
下一步,东风进出口将
加快渠道、服务、品牌等
本地化落地
让更多车型产品
走进欧洲用户的日常用车生活

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From October 8 to 11, Dongfeng Import & Export Company, together with its three brands DONGFENG, VOYAH and MHERO, appeared at the 31st Autosalón Autoshow Nitra in Slovakia. This was not only Dongfeng Import & Export’s first multi-brand concentrated appearance in the Eastern European market, but also marked a key step in its European strategy—extending from Northern Europe southward and moving from single-model exports to multi-brand synergy and localized operations.

Nitra Auto Show is the largest professional automotive exhibition in Slovakia, covering the entire industry chain of passenger cars, commercial vehicles and aftermarket equipment. As one of the countries with the highest per capita automobile production in the world, Slovakia is an important node in the European automotive supply chain and radiates to the Central and Eastern European and Balkan markets.

At this year’s show, Dongfeng Import & Export completed the Eastern European debut of three models: DONGFENG MAGE PHEV (overseas version of the Fengshen L7), MHERO II (overseas version of the MHERO M817), and VOYAH TAISHAN (overseas version of the Voyah Taishan). Together they cover three major segments: mainstream family, luxury off-road, and high-end flagship.

MAGE PHEV is DONGFENG’s first plug-in hybrid SUV. It is equipped with a plug-in hybrid system consisting of a 1.5T turbocharged engine and an electric motor, with a maximum combined range of up to 1,200 km. It mainly targets European family users who value fuel economy and long-distance travel.

MHERO II is a model launched by the luxury off-road brand MHERO for urban daily use scenarios. Positioned as a luxury intelligent off-road SUV, it was displayed at this year’s show in E0 and E1 versions.

TAISHAN is VOYAH’s flagship luxury SUV. It measures 5,230 mm in length and has a wheelbase of 3,120 mm, offering five-seat and six-seat layouts. It is equipped with a plug-in hybrid four-wheel-drive system with a combined power of 380 kW (517 hp) and peak torque of 695 N·m, accelerating from 0 to 100 km/h in 5.7 seconds. It pairs a 62.56 kWh battery with a 65-liter fuel tank, with the 1.5T engine acting as a range extender. The interior features a 21.4-inch overhead screen, second-row seats with massage functions, a 32-speaker surround sound system, tri-chamber air suspension and rear-wheel steering.

At present, the three brands have entered Northern European markets such as Norway, Denmark and Finland. MHERO II has started sales and deliveries in Slovakia and the Central and Eastern European market. The European version of VOYAH TAISHAN is expected to officially enter Slovak showrooms in December this year. Next, Dongfeng Import & Export will accelerate localized implementation in channels, services, brand and other areas, so that more models and products can enter European users’ daily car life.
供稿:祁峰
编辑:李昀冉
编审:刘颖


