SSCI征稿: 劣质化、产品与品牌

本期征稿期刊：Journal of Product & Brand Management

【主题】劣质化、产品与品牌

【关键词】产品劣化，品牌管理，消费者信任，物联网智能产品

征稿期刊

Journal of Product & Brand Management

期刊指标

IF 7.1 (JCR 2025)

SSCI

Q1 (BUSINESS 46/323)

Q1 (MANAGEMENT 66/426)

ABS 1 / ABDC A / FMS D

新锐期刊大类2区TOP

年发文量91

征稿主题

Enshittification, Products, and Brands

细分领域

Conceptual and empirical investigations of enshittification as a product and brand management phenomenon, including its antecedents, mechanisms, and consumer consequencesThe role of the extended self in shaping consumer responses to product degradation, feature removal, forced upgrades, and data extractionEnshittification through addition: how the incremental layering of surveillance, advertising, and monetization infrastructure degrades trusted offerings over time

Enshittification through subtraction: the strategic removal of previously included features and entitlements, and its effects on consumer trust, loyalty, and brand equityEnshittification through division: the fragmentation of unified offerings into modular, subscription-dependent ecosystems and its implications for consumer autonomy and product reliabilityEnshittification through multiplication: how the proliferation of product variants, editions, and add-ons creates complexity that advantages suppliers over consumers

The intersection of enshittification and the Internet of Things (IoT): smart products, connected devices, and the erosion of ownershipConsumer resistance, exit, voice, and coping strategies in the face of product and brand deteriorationBrand trust, brand authenticity, and the long-term reputational consequences of enshittification

Regulatory, policy, and ethical dimensions of enshittification, including data privacy, informed consent, and consumer protectionOrganizational and managerial antecedents of enshittification: short-termism, shareholder primacy, and the misalignment of incentivesStrategies for avoiding or reversing enshittification, including design principles that preserve consumer autonomy, trust, and the integrity of the extended self

Cross-industry and cross-cultural comparisons of enshittification dynamics and consumer responsesMethodological contributions to the study of offering quality deterioration and consumer experience over time

重要时间Submission Deadline: 1 February 2027

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