数字贸易已成为重塑全球经济格局、驱动全球化迭代演进的核心引擎。随着AI出海浪潮加速涌动，第五届全球数字贸易博览会将于2026年9月23日-27日落地杭州，以“在数贸会遇见AI未来”为主题，完整呈现“模型+算力+电力”出海全链路。今元集团紧跟AI出海趋势，借数贸会契机，推出【走进越南】深度访谈栏目，围绕宏观营商环境、跨境用工政策、本地化开拓及跨文化适配与风险预判，解码"模型・算力・电力"三重浪潮下中企布局东南亚的底层逻辑与落地路径，邀请今元集团越南公司国家经理分享一线实战经验，为数字贸易时代全球化征程提供务实决策参考。
围绕东盟市场机遇，聚焦越南数字经济与热点：中国企业准备进入越南市场时，前期市场调研最关键的方向有哪些？企业进入越南市场时，最适合的切入点与扩张模式有哪些？结合访谈观点，解读中国企业出海越南的机遇与布局思路：
中国企业准备进入越南市场时，前期市场调研最关键的方向有哪些？
When Chinese companies are preparing to enter the Vietnamese market, what are the most critical directions for preliminary market research?
我觉得企业在进入越南市场之前，前期市场调研其实非常重要。一般来说，可以重点关注几个方向。比如行业法规和许可证要求、当地劳动力市场与薪资水平、工业园区选择、供应链生态、竞争对手情况，以及消费者习惯和本地化需求等。另外，税务和劳动合规这部分也一定不能忽略，因为很多企业前期往往容易低估这方面的重要性。除此之外，我认为对越南本地商业文化和沟通方式的理解也非常关键。因为很多企业在越南做得顺不顺，其实不只是产品或资金的问题，很大程度上也和关系管理、本地协调能力以及团队沟通有关。
I believe that before entering the Vietnamese market, preliminary market research is actually very important. Generally speaking, you can focus on several key areas, such as industry regulations and licensing requirements, the local labor market and salary levels, industrial park selection, supply chain ecosystem, competitor landscape, as well as consumer habits and localization needs. Additionally, tax and labor compliance are aspects that must not be overlooked, because many companies tend to underestimate the importance of these areas early on. Beyond that, I believe understanding the local Vietnamese business culture and communication styles is also crucial, because whether a business runs smoothly in Vietnam isn't just about the product or financial resources — to a large extent, it also comes down to relationship management, local coordination capabilities, and team communication.
企业进入越南市场时，最适合的切入点与扩张模式有哪些？
What are the most suitable entry points and expansion models for companies entering the Vietnamese market?
我觉得最适合的进入模式，其实还是要看企业本身的业务目标、行业类型以及发展规模。对于一些企业来说，前期先通过代表处，或者像EOR（名义雇主）这类外包服务模式先进入市场，会相对更灵活，也能够有效降低初期运营风险和成本。如果是制造型企业，那工业园区的选择、本地劳动力规划，以及供应链配套，通常都会是非常关键的重点。另外，现在也有很多企业会选择和熟悉越南劳动合规、薪资管理以及行政流程的服务商合作，这样能够更快适应当地市场，也减少很多运营上的问题。整体来说，我认为在越南市场，循序渐进式的发展会比过度追求快速扩张更加稳定，也更容易长期经营下去。
I think the most suitable entry model really depends on the company itself — its business goals, industry type, and scale of development. For some companies, starting with a representative office or an EOR (Employer of Record) outsourcing service model to enter the market first can be relatively more flexible and effectively reduce initial operational risks and costs. For manufacturing companies, factors such as the selection of industrial parks, local workforce planning, and supply chain support are typically very critical priorities. Additionally, many companies nowadays choose to partner with providers who are familiar with Vietnam's labor compliance, payroll management, and administrative processes. This allows them to adapt to the local market more quickly and also reduces many operational issues. Overall, I believe that in the Vietnamese market, a gradual, step-by-step approach to development is far more stable than pursuing rapid expansion, and is also much easier to sustain in the long run.
（本文译文由AI辅助生成，仅供阅读参考，关键信息请人工核对）
随着数字贸易持续升温，中国企业唯有深耕本地、严守合规，方能充分释放产业红利。今元集团也将持续发挥全球化服务优势，助力企业抢抓东南亚发展契机，扎实推进全球化数字化进程行稳致远。
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