WDCC活动预告丨城市品牌形象与国际传播设计论坛

城市品牌形象与国际传播设计论坛

由同济大学设计创意学院主办、品牌公共空间实验室 (BPS Lab) 组织。活动前身为自2022年起举办的公共空间品牌研讨会 (BPSS) , 并于2026年正式升级为国际会议。本届大会以“城市品牌再想象：如何构建国际都市的视觉形象与全球识别”为主题，汇聚全球设计师、品牌专家、城市规划者、战略研究者及政策制定者，围绕视觉设计、场所品牌、战略传播与系统设计如何塑造城市身份与现代场所营造展开交流，探索更具包容性、文化共鸣与前瞻性的城市品牌发展路径。

BRANDING PUBLIC SPACE CONFERENCE (BPSC) 2026

Branding Public Space Conference (BPSC) 2026, hosted by the College of Design & Innovation at Tongji University and organized by the Branding Public Space Lab, marks the event’s transition from the Branding Public Space Symposium (BPSS), launched in 2022, into a full-scale international conference. Under the theme “Reimagining the Modern Metropolis: How Branding Builds Urban Identity and Global Recognition,” BPSC brings together designers, branding experts, urban planners, strategists, and policymakers to explore how visual design, place branding, strategic communication, and systemic design can reshape urban identity and contemporary placemaking.