全球十大糖果品牌
The World‘s Top 10 Candy Brands
糖果，是人类最古老的快乐之一。从童年的第一颗糖豆，到节日里的一盒巧克力，这些甜蜜的小东西陪伴了我们一生。但你可能不知道，你随手拿起的那颗糖，背后可能是一个横跨150个国家、年销售额数百亿美元的庞大帝国。根据糖果行业权威媒体《Candy Industry》发布的2026年度全球百强糖果公司排行榜，以下是全球排名前十的糖果巨头——它们不仅是商业巨头，更是全球味蕾的统治者。Candy is one of humanity’s oldest pleasures. From the first jelly bean of childhood to a box of chocolates on a holiday, these sweet little things accompany us throughout our lives. But you may not know that the candy you casually pick up may be backed by a massive empire spanning 150 countries with annual sales in the tens of billions of dollars. According to the 2026 Global Top 100 Candy Companies ranking released by Candy Industry, the authoritative trade publication, here are the world‘s top ten confectionery giants — not just corporate titans, but rulers of the global palate.第一：亿滋国际（Mondelez International）
No. 1: Mondelez International
总部位于美国芝加哥的亿滋国际，是全球最大的糖果公司。2025年，其糖果销售额达到385亿美元，连续三年稳居全球第一。亿滋国际旗下拥有一长串家喻户晓的品牌：吉百利（Cadbury）、三角巧克力（Toblerone）、妙卡（Milka）、奥利奥（Oreo）等。其中，吉百利牛奶巧克力诞生于1905年，至今已有超过120年的历史，依然是全球最受欢迎的巧克力品牌之一。亿滋国际在全球150多个国家销售产品，员工约9万人。有趣的是，亿滋国际本身成立于2012年，是卡夫食品拆分后诞生的“新公司”，但它旗下的品牌却个个是百年老字号——吉百利的创始人约翰·吉百利在1824年就开始制作巧克力饮品了。Headquartered in Chicago, Mondelez International is the world‘s largest confectionery company. In 2025, its confectionery sales reached $38.5 billion, ranking first globally for the third consecutive year. Mondelez owns a long list of household names: Cadbury, Toblerone, Milka, and Oreo, among others. Among them, Cadbury Dairy Milk was born in 1905 and, over 120 years later, remains one of the most beloved chocolate brands in the world. Mondelez sells products in more than 150 countries and employs about 90,000 people. Interestingly, Mondelez itself was established in 2012, born from the split of Kraft Foods — a “new company” whose brands are all century-old institutions. Cadbury’s founder, John Cadbury, began making drinking chocolate back in 1824.第二：玛氏（Mars, Inc.）
No. 2: Mars, Inc.
玛氏是全球最大的私营企业之一，2025年糖果销售额约360亿美元。由于玛氏是家族私企，不公开财务数据，其排名在不同榜单中可能有所浮动——有些榜单将玛氏列为第一，有些则列为第二。但无论如何，玛氏在全球糖果市场的统治力毋庸置疑。它旗下的品牌几乎覆盖了每一个超市的糖果货架：M&M‘s、士力架（Snickers）、彩虹糖（Skittles）、Twix、Milky Way，以及口香糖品牌Orbit和Extra。2025年，玛氏还完成了一笔重磅收购——以360亿美元收购了Kellanova，将品客薯片和家乐氏麦片纳入版图，进一步巩固了其全球零食帝国的地位。Mars is one of the world’s largest privately held companies, with confectionery sales of approximately $36 billion in 2025. Because Mars is a family-owned private company that does not publicly disclose financial data, its ranking may vary across different lists — some place Mars first, others second. Regardless, Mars‘ dominance in the global confectionery market is unquestionable. Its brands cover virtually every supermarket candy aisle: M&M’s, Snickers, Skittles, Twix, Milky Way, and gum brands Orbit and Extra. In 2025, Mars completed a blockbuster acquisition — purchasing Kellanova for $36 billion, bringing Pringles and Kellogg‘s cereals into its portfolio and further solidifying its global snacking empire.第三：费列罗集团（Ferrero Group）
No. 3: Ferrero Group
费列罗是意大利最著名的糖果企业，总部位于卢森堡和意大利阿尔巴。2025年糖果销售额达222亿美元。费列罗的明星产品包括：榛果威化巧克力（Ferrero Rocher）、能多益榛果酱（Nutella）、健达巧克力（Kinder）等。费列罗的发展史是一部并购史——它通过收购扩大了产品版图，将美国品牌Ferrara和蛋白棒品牌Eat Natural等纳入旗下。2026年，费列罗进行了重大治理架构调整，设立了“费列罗核心”和冰淇淋及谷物两大业务板块，由Alessandro Nervegna出任费列罗核心CEO。这一调整标志着费列罗从家族企业向现代化集团治理的转型。Ferrero is Italy‘s most famous confectionery company, headquartered in Luxembourg and Alba, Italy. Its confectionery sales reached $22.2 billion in 2025. Ferrero’s star products include Ferrero Rocher, Nutella, and Kinder. Ferrero‘s history is a history of acquisitions — it expanded its portfolio through the purchase of American brand Ferrara and protein bar brand Eat Natural, among others. In 2026, Ferrero underwent a major governance restructuring, establishing two business divisions: “Ferrero Core” and Ice Cream & Cereals, with Alessandro Nervegna appointed CEO of Ferrero Core. This restructuring marks Ferrero’s transition from a family business to a modern corporate group.第四：好时（The Hershey Company）
No. 4: The Hershey Company
好时是美国最具标志性的巧克力品牌，2025年糖果销售额达117亿美元。好时公司由米尔顿·好时于1894年创立，至今已有超过130年历史。好时的核心品牌包括：好时之吻（Kisses）、Reese’s花生酱巧克力、Jolly Rancher糖果和Twizzlers甘草糖。其中，Reese‘s年销售额超过30亿美元，是好时最大的单品品牌。好时也是少数将中国市场视为战略重点的美国糖果企业之一。2026年，好时在旅游零售渠道进行了品牌形象焕新，好时之吻和Nuggets率先在亚洲主要机场亮相。Hershey is America’s most iconic chocolate brand, with confectionery sales of $11.7 billion in 2025. Founded by Milton Hershey in 1894, the company has a history of over 130 years. Hershey‘s core brands include Kisses, Reese’s peanut butter cups, Jolly Rancher, and Twizzlers. Among them, Reese‘s, with annual sales exceeding $3 billion, is Hershey’s largest single brand. Hershey is also one of the few American confectionery companies that treats the Chinese market as a strategic priority. In 2026, Hershey refreshed its brand identity in the travel retail channel, with Kisses and Nuggets debuting at major Asian airports.第五：雀巢（Nestlé）
No. 5: Nestlé
雀巢是全球最大的食品公司之一，总部位于瑞士。2025年糖果销售额达110亿美元。雀巢的糖果品牌组合包括奇巧（KitKat）、Smarties、Milkybar、After Eight等。值得一提的是，KitKat在不同国家有不同的所有权——在美国由好时生产，在全球其他地区则由雀巢运营。2026年，雀巢推出了有史以来规模最大的圣诞糖果系列，涵盖KitKat、Milkybar、Smarties和After Eight等品牌。雀巢还在2026年率先推出了无可可巧克力产品，成为首个将替代可可巧克力永久上架的糖果巨头。Nestlé is one of the world‘s largest food companies, headquartered in Switzerland. Its confectionery sales reached $11 billion in 2025. Nestlé’s confectionery brand portfolio includes KitKat, Smarties, Milkybar, and After Eight. Notably, KitKat has different ownership in different countries — in the US, it is manufactured by Hershey, while Nestlé operates it in the rest of the world. In 2026, Nestlé launched its largest-ever Christmas confectionery range, covering KitKat, Milkybar, Smarties, and After Eight. Nestlé also became the first confectionery giant to launch a permanent cocoa-free chocolate product in 2026.第六：明治（Meiji Co. Ltd.）
No. 6: Meiji Co. Ltd.
明治是日本最大的糖果企业，2025年糖果销售额达109亿美元，仅次于雀巢。明治成立于1916年，至今已有超过百年历史。它的核心品牌包括明治巧克力、明治雪吻、Hello Panda等。明治在2023年的全球糖果百强榜中从第17名跃升至第10名，此后持续攀升，2026年已稳居第六位。明治的成功，很大程度上得益于日本消费者对高品质巧克力的追求，以及明治在亚洲市场的深耕。Meiji is Japan‘s largest confectionery company, with confectionery sales of $10.9 billion in 2025, second only to Nestlé. Founded in 1916, Meiji has a history of over a century. Its core brands include Meiji Chocolate, Meiji Meltykiss, and Hello Panda. Meiji jumped from 17th to 10th in the 2023 Global Top 100 rankings and has continued to climb, firmly holding the sixth spot in 2026. Meiji’s success is largely attributed to Japanese consumers‘ pursuit of high-quality chocolate and the company’s deep roots in the Asian market.第七：瑞士莲（Lindt & Sprüngli AG）
No. 7: Lindt & Sprüngli AG
瑞士莲是瑞士高端巧克力的代名词，2025年糖果销售额达75亿美元。瑞士莲成立于1845年，以其丝滑细腻的巧克力口感和精湛的工艺闻名于世。旗下的Lindor软心巧克力球和Excellence系列黑巧克力是其最知名的产品线。瑞士莲的成功，反映了全球消费者对高端巧克力需求的持续增长。在全球糖果行业整体增长放缓的背景下，瑞士莲凭借其高端定位和品质优势，保持着稳定的增长势头。Lindt & Sprüngli is synonymous with premium Swiss chocolate, with confectionery sales of $7.5 billion in 2025. Founded in 1845, Lindt is renowned worldwide for its silky, smooth chocolate texture and exquisite craftsmanship. Its Lindor truffle balls and Excellence dark chocolate line are its most famous products. Lindt‘s success reflects the continued growth in global consumer demand for premium chocolate. Amid a broader slowdown in the global confectionery industry, Lindt has maintained steady growth through its premium positioning and quality advantage.第八：哈瑞宝（Haribo GmbH & Co. K.G.）
No. 8: Haribo GmbH & Co. K.G.
哈瑞宝是德国最著名的糖果品牌，也是全球软糖领域的绝对王者。2025年糖果销售额达57亿美元。哈瑞宝成立于1920年，由汉斯·里格尔在德国波恩创立，品牌名由他的名字和城市名组合而成。哈瑞宝最著名的产品是金熊软糖（Goldbears），这种小熊形状的软糖已经成为全球最知名的糖果形象之一。在西欧市场，哈瑞宝以17%的零售份额遥遥领先，远超竞争对手。2026年，哈瑞宝在美国开设了首批实体门店，标志着这个百年品牌正在从传统零售向体验式零售转型。Haribo is Germany’s most famous candy brand and the undisputed king of the global gummy candy segment. Its confectionery sales reached $5.7 billion in 2025. Founded in 1920 by Hans Riegel in Bonn, Germany, the brand name combines his first name and the city‘s name. Haribo’s most famous product is Goldbears, the little gummy bears that have become one of the most recognizable candy icons in the world. In Western Europe, Haribo leads with a 17% retail value share, far ahead of its competitors. In 2026, Haribo opened its first physical stores in the United States, marking the century-old brand‘s transformation from traditional retail to experiential retail.第九：不凡帝范梅勒（Perfetti Van Melle）
No. 9: Perfetti Van Melle
不凡帝范梅勒是一家意大利与荷兰合资的糖果集团，2025年糖果销售额达48亿美元。它旗下的品牌包括阿尔卑斯（Alpenliebe）、曼妥思（Mentos）、珍宝珠（Chupa Chups）、比巴卜（Bubblicious）等。不凡帝范梅勒在中国市场尤其成功——阿尔卑斯奶糖是中国消费者最熟悉的糖果品牌之一。2026年，不凡帝范梅勒与美伦公司合作推出了“阿尔卑斯×美伦”冰淇淋系列，标志着这家糖果巨头正式进军冰淇淋赛道。Perfetti Van Melle is an Italian-Dutch confectionery group with confectionery sales of $4.8 billion in 2025. Its brands include Alpenliebe, Mentos, Chupa Chups, and Bubblicious. Perfetti Van Melle has been particularly successful in the Chinese market — Alpenliebe is one of the most familiar candy brands among Chinese consumers. In 2026, Perfetti Van Melle partnered with Meiji to launch the “Alpenliebe × Meiji” ice cream series, marking the confectionery giant’s official entry into the ice cream segment.第十：pladis
No. 10: pladis
pladis是英国最大的糖果零食集团，2025年糖果销售额达37亿美元。它成立于2016年，隶属于土耳其Yıldız Holding集团，旗下拥有McVitie‘s饼干、GODIVA巧克力、Ülker等品牌，产品销往全球110多个国家。pladis在中国市场采取了积极的本土化策略，2026年推出了McVitie’s Flipz巧克力裹层椒盐脆饼系列，专门针对中国消费者的口味开发了抹茶蜂蜜、柠檬巴斯克芝士蛋糕和巧克力榛子三种口味，首批在上海和广州上市。pladis is the UK‘s largest confectionery and snack group, with confectionery sales of $3.7 billion in 2025. Founded in 2016 under Turkey’s Yıldız Holding, it owns brands including McVitie‘s, GODIVA, and Ülker, selling products in over 110 countries. pladis has adopted an active localization strategy in China, launching the McVitie’s Flipz chocolate-covered pretzel series in 2026 with flavors tailored to Chinese consumers — matcha honey, lemon Basque cheesecake, and chocolate hazelnut — debuting in Shanghai and Guangzhou.行业观察：甜蜜背后的全球格局
Industry Insight: The Global Landscape Behind the Sweetness
从这份榜单中，我们可以读出几个有趣的趋势。美国企业占据了前十中的四席（亿滋、玛氏、好时、pladis虽为英国公司但隶属土耳其集团），显示出美国在全球糖果市场的主导地位。欧洲企业则占据了另外五席（费列罗、雀巢、瑞士莲、哈瑞宝、不凡帝范梅勒），显示出欧洲在高端巧克力和软糖领域的传统优势。日本明治是唯一进入前十的亚洲企业，其排名持续攀升，反映出亚洲市场在全球糖果版图中日益增长的重要性。全球糖果行业目前市场价值超过2280亿美元，年复合增长率达3.26%。尽管面临可可价格波动、通胀压力和消费者偏好变化等挑战，糖果行业依然展现出强大的韧性——它证明了一件事：无论经济好坏，人们永远需要一点甜。From this list, several interesting trends emerge. American companies occupy four of the top ten spots, demonstrating the United States‘ dominance in the global confectionery market. European companies account for another five, showcasing Europe’s traditional strengths in premium chocolate and gummy candy. Japan‘s Meiji is the only Asian company in the top ten, with its ranking continuing to climb, reflecting the growing importance of the Asian market in the global confectionery landscape. The global confectionery industry currently has a market value exceeding $228 billion, with a compound annual growth rate of 3.26%. Despite challenges including volatile cocoa prices, inflationary pressures, and changing consumer preferences, the confectionery industry continues to demonstrate remarkable resilience — proving one thing: whether times are good or bad, people will always need a little sweetness.本文数据来源于《Candy Industry》2026年度全球百强糖果公司排行榜。Data in this article comes from Candy Industry‘s 2026 Global Top 100 Candy Companies ranking.
