核心职责 (Key Responsibilities)
销售收入管理与收益最大化: 统筹中庭、走廊、仓库及全场数字化媒体资产的经营策略；主导制定多元化收入（AI）增长计划与定价策略，确保年度非租金收入目标的超额达成，实现商场资产价值的最优变现。
Additional Income Management & Maximization: Coordinate management strategies for AI assets including atriums, corridors, storage, and digital media; lead diversified income growth plans and pricing strategies to ensure the over-achievement of annual non-rental income targets and optimal asset monetization.
“始终新鲜”内容招商: 主导引流型短期租户、策展级快闪店、市集及新奇特业态的资源开发；持续引入具备行业话题度、新鲜感及高社交属性的品牌，确保商场内容始终走在零售趋势前沿，提升客流粘性。
Always Fresh offers development: Lead the development and recruitment of traffic driving short-term tenants, curated pop-ups, market, and innovative brands; continuously introduce “Fresh” content with high industry buzz and social attributes to ensure mall content leads retail trends and enhances customer loyalty.
空间美学与高品质运营管理: 监督短期租户及多金点位的现场呈现品质；平衡商业收益与商场调性，确保所有快闪店搭建、广告画面及公共区域经营活动符合商场的高级感美学标准，维护卓越的顾客体验。
Spatial Aesthetics & Premium Operations: Oversee the on-site presentation quality of short-term tenants and AI spots; balance commercial revenue with xxx brand identity, ensuring all pop-up setups, advertisement visuals, and public area activities meet standards and maintain an excellent customer experience.
数字化媒体变现与模式创新: 挖掘吊旗、电子屏等数字化触点的商业溢价能力；探索全渠道联动营销（O2O）与创新广告售卖模式，通过数据分析优化媒体投放效能，为广告合作伙伴提供高价值的传播方案。
Digital Media Monetization & Innovation: Unlock the commercial premium of digital touchpoints like banners and screens; explore omni-channel marketing (O2O) and innovative advertising models, optimizing media efficiency via data analysis to provide high-value communication solutions for partners.
销售 SOP 治理与跨部门协同:统筹销售环节的 SOP 流程管理，包括合同审批、进撤场安全监督及财务结算闭环；高效协同核心运营、工程及市场部，确保高频流转的短期业务在合规、安全的前提下顺畅落地。
Sales SOP Governance & Cross-functional Synergy: Oversee Sales SOP management, including contract approval, move-in/out safety supervision, and financial settlement closing; coordinate with Operations, Security, Engineering, and Marketing to ensure the smooth and compliant execution of high-frequency short-term business.
能力要求 (Competence Requirements)
市场趋势、消费者行为及品牌洞察力：具备敏锐的宏观商业眼光，能够预判零售市场变化并深度解读消费者行为模式。具备卓越的能力去识别那些具有高话题度、独特性且符合“始终新鲜”策略的品牌与创新业态，确保商场公共区域的内容始终保持市场领先的吸引力。
Strategic Market, Consumer & Brand Insight: Possesses a sharp macro-commercial vision to anticipate retail shifts and interpret evolving consumer behavior. Exceptional ability to identify unique, high-buzz brands and innovative formats that align with the “Always Fresh” strategy, ensuring the mall’s public area content remains a market leading attraction.
卓越的业务拓展与战略谈判能力： 在跨行业的高价值业务拓展（BD）方面具备成功的实战经验。擅长定义非租赁资产（中庭、媒体位等）的商业价值，并精通战略谈判技巧以达成高溢价成交，将闲置空间转化为高产出的收益增长点。
Exceptional BD & Strategic Negotiation Capabilities: Proven track record in high-stakes business development across diverse industries. Expert in defining the commercial value of non-rental assets (atriums, media, etc.) and skilled in strategic negotiation to secure high-premium deals, transforming idle spaces into high-yield revenue generators.
商业美学素养与“策展人”思维具备高水准的审美标准和敏锐的“感官营销”意识。以公共空间的“首席策展人”身份行事，能够筛选并把控短期内容，在追求高额收益目标的同时，完美兼顾聚会体验中心（MP）的高端品牌形象与空间品质。
Commercial Aesthetics & Curatorial Mindset: High aesthetic standards and a keen sense of “Sensory Marketing.” Acts as a Chief Curator for the public space, possessing the ability to filter and select short-term content that balances aggressive revenue targets with the premium brand identity and spatial quality of the Meeting Place.
增长思维与深度分析能力：坚持高度的结果导向，具备严谨的投资回报（ROI）思维。能够利用数据分析能力评估媒体资产效能与点位产出率，不断优化定价策略与资源配置，以实现可持续且多元化的收入增长。
ROI-Driven Growth Mindset & Analytical Prowess：Strongly result-oriented with a rigorous Return on Investment (ROI) mindset. Ability to utilize data analytics to evaluate the performance of media assets and slot productivity, continuously optimizing pricing strategies and resource allocation to achieve sustainable and diversified income growth.
卓越的销售运营与 SOP 治理能力： 深度理解与非租资产招商相关的法律法规、安全标准及财务结算程序。精通并能治理高频次的进撤场流程及销售运营 SOP，确保在快节奏的业务环境下，所有经营活动都能在严谨的合规管理与风险控制下高效执行。
Operational Excellence & Sales SOP Governance: Thorough understanding of legal regulations, safety standards, and financial settlement procedures related to AI leasing. Mastery in governing high-frequency move-in/out processes and operational SOPs, ensuring that fast-paced business activities are executed with rigorous compliance and risk control.
