沙特BAIC品牌焕新上市|北汽国际深耕中东市场再进一步

BAIC Saudi Arabia Refresh: 

BAIC INTL Takes A Major Step Forward

 in the Middle East Market

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沙特BAIC品牌焕新上市

北汽国际深耕中东市场再进一步

新华社记者王海洲摄

On August 10, 2026, BAIC INTL launched its brand refresh in Jeddah, Saudi Arabia, marking a strategic upgrade and channel restructuring in the local market. Under the theme "Collaborate to Accelerate", four models—B30, B40, B60, and B40Pro—made their debut, addressing local demand for off-road capability, smart technology, and luxury. The event was attended by H.E. Consul General Yang Yi, BAIC INTL Chairman Fu Jun, Vice President Hu Yuan, along with local partners, media, and industry leaders.

2026年8月10日，北汽国际在沙特阿拉伯吉达举办BAIC品牌焕新上市发布会，标志着BAIC品牌完成在沙特市场的战略升级与渠道重塑。本次发布会以“聚力同行，共赴新程”为主题，B30、B40、B60、B40Pro四款核心主力车型集体亮相，全方位覆盖当地消费者对越野性能、智能科技与豪华体验的多元需求。中国驻吉达总领事杨易、北汽国际董事长付军、北汽国际副总裁胡源及当地战略合作伙伴代表、沙特主流媒体代表、资深业内嘉宾共同出席，共同见证这一重要时刻。

“品牌焕新，传承启程”

Brand Refresh,

 Heritage in Motion

The event commenced at 8:00 PM local time with a countdown animation. Consul General Yang Yi delivered the opening address, extending his congratulations on BAIC's brand refresh in Saudi Arabia. Subsequently, representatives of strategic partners took the stage, reaffirming their confidence in deepening collaboration and expanding market presence, and articulating a shared vision of delivering high-quality, innovative, and reliable automotive products to Saudi consumers. Chairman Fu Jun then delivered a keynote speech, systematically elaborating on the strategic significance of the brand refresh and its alignment with Saudi Vision 2030. He stated: "The confidence behind BAIC's brand refresh stems from over six decades of unwavering commitment. We hope that BAIC's off-road vehicles will not only accompany our users across deserts and into nature but also serve as trustworthy partners for family outings, urban commutes, and long-distance travel."

当地时间晚8时，发布会以倒计时动画拉开序幕。中国驻吉达总领事杨易率先登台致辞，对BAIC沙特品牌焕新上市表示祝贺。随后，战略合作伙伴代表登台致辞，表达了双方深化合作、共拓沙特市场的坚定信心，阐述了与BAIC携手为沙特用户打造高品质、创新可靠汽车产品的共同愿景。最后，北汽国际董事长付军发表致辞，系统阐述了品牌焕新的战略意义与“沙特2030愿景”同频共振的发展蓝图。他表示：“BAIC品牌焕新的底气，源自六十多年来始终如一的坚持。希望BAIC越野产品，不仅能陪伴用户穿越沙漠、探索自然，更能成为家庭出行、城市生活和长途旅行值得信赖的伙伴。”

A traditional Chinese dance performance added a vibrant cultural touch to the event, blending Chinese and Saudi heritage.

发布会上，极具中国特色的舞蹈表演为活动注入了浓厚的文化色彩，实现了中沙文化的巧妙融合。

“越野家族，硬核集结”

Off‑Road Family,

Rugged Assembly

Brand  videos offered guests a retrospective of BAIC's technological heritage and off-road DNA. The four core models—B30, B40, B60, and B40Pro—then made their collective debut, with the B40Pro as the grand finale. The quartet comprehensively addressed local consumer demands: the B30 championed stylish urban off-road mobility; the B40 stood as the rugged backbone of the lineup; the B60 balanced family comfort with long-distance capability; and the B40Pro advanced the benchmark in intelligence and luxury. An immersive display zone was set up on-site, allowing guests to closely examine vehicle details, appreciate craftsmanship, and gain in-depth insight into BAIC's off-road family legacy.

品牌及越野家族视频带领嘉宾回顾BAIC的技术积淀与越野基因。随后，B30、B40、B60、B40Pro四款核心主力车型集体登场，B40Pro作为压轴车型重磅亮相。四款车型全方位覆盖当地消费者对越野性能、智能科技与豪华体验的多元需求——B30主打时尚都市越野，B40以硬核实力成为越野中坚，B60兼顾家庭与长距离穿越，B40Pro则在智能与豪华维度全面进阶。发布会现场设置了沉浸式新车展示区，到场嘉宾可近距离品鉴车型细节、感受产品工艺，深度了解BAIC越野家族的技术底蕴。

“深化合作，共启新程”

The event culminated in a signing ceremony between local strategic partners and BAIC INTL leadership, followed by a group photo. Concurrent media and KOL engagement amplified the event's reach and market resonance.

发布会最后，当地战略合作伙伴与北汽国际双方领导共同完成签约仪式并合影留念。现场同步开启媒体与KOL联动传播，进一步扩大了上市声量。

Looking ahead, BAIC INTL will leverage Saudi Arabia as a key strategic hub, systematically introducing a full range of quality models to enrich the local product portfolio and address diverse, personalized market needs. Simultaneously, the company will steadily advance its localized sales network and after-sales service infrastructure, delivering reliable quality, innovative technology, and attentive service to provide consumers in Saudi Arabia and the broader Gulf region with superior driving experiences and greater peace of mind, thereby ensuring sustainable, long-term growth for the brand in the Middle East market.

面向未来，北汽国际将以沙特为重要战略支点，持续导入全品类优质车型，丰富当地产品矩阵，满足多元化、个性化的市场需求。与此同时，稳步推进本地化销售网络布局与售后服务体系升级，以可靠品质、创新技术与贴心服务，持续为沙特及海湾地区广大消费者带来更优质的驾乘体验与更安心的出行保障，助力品牌在中东市场实现长期稳健发展。

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