租户业绩赋能与增长驱动:主导租户的业绩提升战略,通过诊断经营瓶颈,主导制定并推行精准的赋能方案;联动市场部及全渠道资源协助商户提升销售转化,驱动购物中心核心业绩的持续突破。
Lead performance enhancement strategies for existing tenants; diagnose operational bottlenecks and lead the implementation of precise empowerment plans; collaborate with Marketing and omni-channel resources to boost tenant sales conversion and drive continuous breakthroughs in core Meeting Place (MP) performance.
销售收入管理:统筹中庭、走廊、仓库及数字化媒体(吊旗、电子屏)等多金点位的经营策略;主导多元化收入(AI)增长计划,在达成高额收益目标的同时,维护商场高品质的感官美学与顾客体验。
Coordinate management strategies for additional income assets such as atriums, corridors, storage, and digital media (banners, screens); lead diversified income (AI) growth plans, achieving high revenue targets while maintaining premium spatial aesthetics and customer experience.
始终新鲜”内容统筹:主导引流型短期租户、快闪店及新奇特业态的资源开发和招商,确保商场内容具备市场吸引力。通过引入具备行业话题度及新鲜感的高质量短期内容,增强Meeting Place 的独特性与客流吸引力。
“Always Fresh Offers” development:Lead the development and recruitment of visitation-driving short-term tenants, pop-ups, and innovative brands; enhanceMP’s uniqueness and footfall appeal by introducing high-quality, buzzworthy, and “Fresh” short-term content.
跨职能联动与商业共创:深度洞察场内各品牌的商业内涵与核心优势,主导租户与商场的深度联动与内容共创;整合市场部资源为有特色有潜力有风险的租户提供针对性的宣传赋能与曝光提升,通过挖掘商户独特性打造差异化营销爆点,实现租户业绩增长与聚会体验中心品牌价值提升的“双赢”格局。
Possess deep insights of tenants offers and strength in the meeting place and lead cocreation initiatives; collaborate with Marketing to precisely enhance exposure and promotion for unique, potential and risky tenants. By crafting differentiated joint marketing and unique highlights, achieve a “win-win” loop between tenant sales output and the brand value of the Meeting Place.
经营深度分析与招调决策导向 :建立深度的经营分析体系,通过对租户销售数据、品牌健康度及市场趋势的洞察,输出科学的经营评估报告;为商场的“租户组合优化”提供事实导向的战略建议,驱动资产价值增值。
Deep Business Analysis & Tenant Mix Adjustment: Establish a deep business analysis system; output scientific operational evaluation reports through insights into tenant sales data, brand health, and market trends; provide factbased strategic recommendations for “Tenant Mix Optimization” to drive asset value appreciation.
宏观市场趋势、消费者行为及品牌洞察力:具备卓越的宏观商业眼光,能预判市场变化并深度解读消费者行为模式;对品牌内涵及市场定位有深厚的驾驭力,确保商场的租户组合与“始终新鲜”内容始终保持行业领先的吸引力。
Strategic Market, Consumer & Brand Insight:Exceptional macro-commercial vision to anticipate market shifts and interpret evolving consumer patterns. Deep mastery of brand DNA and market positioning to ensure the mall’s tenant mix and “Always Fresh” offers remain market-leading and highly attractive.
复杂业态组合认知与品牌经营精通: 对全场各业态租户组合有极高的熟悉度;作为资深品牌专家,深度精通国内外品牌商的经营逻辑,能够在中高层管理层面引领复杂且高价值的商业对话。
Brand Mix & Brand Proficiency: Extensive familiarity with the tenant mix and brands across different categories. Acts as a senior brand expert who understands the business logic of international and local brands, capable of leading high-stakes commercial dialogues at the management level.
机会风险分析、ROI 意识及战术转化力: 具备强大的数据挖掘能力,能从经营数据中精准识别隐藏的增长机会点与风险;具备严谨的投资回报(ROI)思维,擅长将复杂的经营洞察转化为具体的、结果导向的战略行动计划,最大化租户销售与非租金收入。
Analytical Execution, ROI Mindset & Translation: Powerful ability to identify hidden growth opportunities and operational risks via robust data analytics. Strongly ROI-driven; skilled in translating complex business insights into concrete, result-oriented strategic action plans that maximize both tenant sales and AI revenue.
团队领导力与核心业务驾驭力: 具备卓越的领导力,能够统筹跨职能团队应对高压力、复杂的核心业务环境;擅长对齐跨部门利益相关者,并驱动团队共同实现长期的商业成功。
High-Stakes Leadership & Complex Business Mastery: Proven leadership engage multifunctional teams to navigate high-stakes and complex core business environments. Exceptional at aligning cross-departmental stakeholders and driving collective excellence toward long-term commercial success