嘉宾阵容 | 2026中国(国际)水果大会:洞见产业趋势与品牌实战逻辑

世界五百强头部快消管培生，擅长渠道操盘与消费品市场洞察。于2024年加入乐淇，主导搭建头部零售渠道高速增长体系，推动传统批发商体系搭建升级，助力乐淇苹果在中国市场实现持续快速拓张。

Joe Xi is a management trainee from a Fortune Global 500 leading FMCG company, with strong expertise in channel operations and consumer market insights. He joined Rockit in 2024, where he has led the build-out of a high-growth system across top-tier retail channels and driven the upgrade and structuring of traditional wholesale networks, contributing to the brand’s sustained and rapid expansion in the China market.

乐淇苹果源自新西兰，以差异化产品体验与创新品牌叙事，重塑高端水果消费场景，稳固水果品类中高端品牌定位。2026年，品牌以“乐淇时刻，宠爱有礼”为营销主张，深化核心渠道全链路合作，加速全渠道渗透与供应链本土化升级，实现深耕中国市场的长效增长。

Originating from New Zealand, Rockit reshapes premium fruit consumption scenarios with differentiated product experiences and innovative brand storytelling, while solidifying its premium positioning in the fruit category.

In 2026, under the marketing theme "Rockit Every Moment", the brand is deepening end-to-end collaboration with key channel partners, accelerating omni-channel penetration and localized supply chain integration to drive sustained growth and market expansion in China.

朱启东先生2001年11月加入百果园创始人余惠勇先生的团队，并担任百果园第一家门店店长。熟知国内外果品产区和产品的特性，深刻认识果品品质的不稳定性，并能根据变化及时调整战略，善于采购方面的商务谈判。致力于整合供应链渠道，减少供应环节，提升产品竞争能力。敬业精神强，为百果园发展不遗余力，打造了一支专业性极强的采购团队。个人品格和业务能力均得到行业内外的一致赞扬！

Joining Pagoda in Nov 2001, Zhu is the manager of the first Pagoda shop. Familiar with the specialties of fresh fruit, Zhu could change the strategies regarding on the unstable quality and market. Good at negotiation, Zhu focus on supply chain to reduce supply procedures and improve product competitiveness. As a hard worker, Zhu has built a professional purchasing team, with a good reputation in and out the industry.